Scot Media Tulsa Blog
Scot Media Tulsa Blog
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What can you find on the Scot Media Tulsa Blog?
Our blog is packed with expert insights and proven strategies designed to help businesses and nonprofits maximize their media coverage. Owned and operated by experienced media professionals, Scot Media Tulsa provides actionable guidance that aligns with your media goals.
This blog shares practical steps PR professionals can take when the media doesn’t cover their event, including capturing their own visuals, sending a follow-up release, staying available for questions, seeking feedback, and leveraging owned media to maximize impact.
This blog explores how nonprofit agencies can harness artificial intelligence to streamline content creation, enhance donor engagement, and optimize social media communications.
How to turn a basic announcement into a news story 🆕
This blog, featuring insight from Alex Page Hatley, explains why most events, awards, and announcements aren’t newsworthy on their own and offers clear guidance on how to uncover the real story that will capture media attention.
What to include in a press release in 2025 🆕
This blog explains what PR professionals should include in a press release in 2025 to increase the chances of media coverage, including tips on clarity, visuals, quotes, and how AI can improve content.
Top 7 Uses of Generative AI in 2025
Learn how to present like a media pro using proven TV newsroom strategies to boost your delivery, engage your audience, and speak with confidence in any setting.
Public Speaking Like A Media Pro
Learn how to present like a media pro using proven TV newsroom strategies to boost your delivery, engage your audience, and speak with confidence in any setting.
Fake Summer Reading List Published In Chicago Sun-Times Highlights Importance of AI Fact Checking
This blog highlights the importance of verifying AI-generated content to avoid misinformation, protect professional credibility, and maintain audience trust.
How To Get Your Media Pitch Noticed
Learn how to craft compelling news pitches that capture attention, stand out in crowded inboxes, and increase your chances of media coverage with these expert tips and real-world examples.
Learn the key differences between SEO and AEO, and discover why optimizing your business or nonprofit's website for AI-driven search engines can help you stay visible online.
Top 5 Reasons A Professionally-Shot Video Can Elevate Your Nonprofit Gala or Event
This blog highlights five powerful ways a professionally-shot video can elevate a nonprofit fundraising event or gala by enhancing storytelling, inspiring donations, and extending impact beyond the event.
Why Your Nonprofit or Small Business Needs A Blog
This blog explains how nonprofits and small businesses can use blogging to improve SEO, drive website traffic, and convert visitors into loyal supporters or customers.
Why You Should Set Up Google Alerts For Yourself Or Your Business
This blog explains why setting up Google Alerts is essential for leaders, PR professionals, and small business owners to monitor their name or brand online and provides a simple step-by-step guide to get started.
Why TV Stations Cover Programming During Severe Weather
This blog explains why local TV stations interrupt regular programming to provide continuous coverage during severe weather, highlighting their legal, ethical, and public safety responsibilities.
How To Use ChatGPT's New AI Image Generation Feature
This blog explains the new AI image generation feature available to paid ChatGPT users and how it can be used to create custom visuals quickly and easily for marketing, content creation, and more.
Non Profit Marketing Strategies
This blog explores strategic marketing techniques tailored for nonprofits to overcome funding and staffing challenges, helping them attract donors, engage supporters, and maximize their impact.
Staying Silent? Why No PR Is Sometimes The Best PR
This blog post explains why sometimes the most effective public relations strategy is to refrain from immediate action and instead address concerns privately and strategically.
Anthropic Economic Index: How AI is impacting media and public relations strategies
Explore how AI is transforming the media relations and PR industry by enhancing human capabilities, not replacing them, with insights from the latest Anthropic Economic Index.
This blog explains how professional journalists maintain the balance between timely reporting and maintaining journalistic integrity by prioritizing accuracy, verification, and ethical standards in breaking news coverage.
This blog explores the importance of exclusivity and transparency in media relations, highlighting how clear communication between journalists and PR professionals fosters trust and stronger collaborations.
This blog highlights the critical role of journalism—especially TV news—during crises like wildfires and winter storms, emphasizing its enduring importance in informing the public and offering strategies for communications professionals to effectively collaborate with journalists.
Ever wonder why a journalist or TV host won't hand over the microphone during an interview? This blog explains why!
This blog explores the crisis communication missteps during American Airlines’ Christmas Eve flight disruptions, highlighting the importance of timely, transparent updates to maintain trust with customers and the media.
Wondering why your media pitch gets ignored? This blog explains how TV newsrooms decide which stories to cover by breaking down the editorial decision-making process and offering insights into what makes a story newsworthy.
This blog explores how PR and communications professionals can use Google Trends to identify local search patterns in their areas to craft timely, newsworthy pitches that resonate with audiences and journalists.
This blog highlights common signs of AI-generated content and offers practical tips to help make it sound more natural and authentically human.
This blog explores how small businesses can adapt their social media strategies to navigate evolving algorithms and maintain visibility, engagement, and growth.
Discover why weekend newsrooms are a hidden gem for PR pros, offering unique opportunities to pitch stories with less competition and greater chances for coverage.
Discover why BlueSky is a great social media platform for businesses and individuals looking to build authentic connections, reach niche audiences, and grow their presence without heavy competition.
Discover expert tips from a TV news expert on how to confidently prepare for and excel in media interviews, ensuring your message is clear, concise, and memorable.
This blog explores why media literacy and media training are essential skills for young athletes, helping them build a positive brand, navigate social media responsibly, and protect their reputations.
A guide for Etsy sellers on leveraging earned media to boost visibility, build credibility, and drive sales by attracting free, authentic exposure for their shop.
An annual impact report helps small businesses showcase their positive contributions to the community and environment, building trust and appealing to values-driven consumers.
This blog explores the importance of regulatory and legal compliance in public relations, highlighting common challenges across industries and offering practical tips to ensure PR efforts remain both effective and compliant.
This blog emphasizes the importance of having a proactive crisis communication plan in place for PR professionals, small businesses, and nonprofits, offering key strategies for working with media and maintaining transparency during a crisis.
This blog explores the top public relations trends of 2025 and beyond, highlighting key strategies like personalization, data-driven PR, influencer collaboration, and ethical communications that brands should adopt to stay ahead.
This blog explains why TV stations send reporters live into the field during dangerous events like Hurricane Milton, highlighting the importance of firsthand information, visual storytelling, and maintaining credibility while keeping the public informed.
This blog explains how real estate agents can leverage earned media coverage to build credibility, attract clients, and grow their business, with tips for securing news features and interviews.
This blog outlines the top five common mistakes nonprofits make when planning fundraising events and provides practical solutions to ensure a successful and impactful event.
This blog explores how journalists approach exclusives and embargoes, outlining key expectations and strategies PR professionals can use to manage these opportunities effectively.
This blog provides essential tips and strategies for developing social media literacy, teaching you how to spot misinformation, engage responsibly, and build healthy digital habits.
This blog provides PR and media relations professionals with strategies for mastering the art of media follow-ups, including tips for effective messages, emails, and phone calls to improve their chances of securing coverage.
This blog offers PR professionals essential tips from journalists on how to effectively pitch stories and secure media coverage by understanding newsroom needs and building strong relationships.
Leveraging Social Media for Earned Media: How Small Businesses Can Get Noticed
This blog provides small business owners with actionable strategies for leveraging social media to attract journalists and secure valuable earned media coverage.
Newsjacking: How to Make Your Story Relevant to Trending News
This blog explores how media relations professionals can effectively use newsjacking to align client stories with trending news topics, offering timely insights and maximizing media coverage opportunities.
The Marketing Benefits of a Podcast: Why It's Essential for Modern Business
This blog explores the marketing benefits of podcasting, highlighting its potential to build authority and audience engagement while discussing top podcast platforms and the recent shift in Spotify overtaking Apple as the leading podcast platform.
Understanding Local TV News Audiences & How To Tailor Your Pitch
This blog outlines how PR professionals can tailor their media pitches to local TV news audiences by understanding viewer demographics, regional interests, and the visual and timing needs of news broadcasts.
How To Turn Client Success Into News That Matters
Wonder why your client's awards don't get news coverage? This blog outlines strategies to turn client awards and industry honors into compelling, newsworthy stories that resonate with a broader audience.
Understanding Public Filming Laws: A Guide for Business Owners and PR Professionals
This blog provides a comprehensive guide for business owners and PR professionals on understanding public filming laws, setting boundaries, and managing situations where filming occurs near or inside their business.
When News Says No: How PR Pros Can Respond and Pivot Effectively
This blog provides PR professionals with effective strategies to respond to clients when a media pitch is turned down by a news station, offering alternative approaches to gain exposure and keep momentum.
Top Mistakes PR Pros Make When Dealing With Newsrooms
Wonder why your pitches aren't being picked up? You could be making these common PR mistakes.
A list of some of the immense responsibilities a TV news producer undertakes every day.
Why Every Public Relations Agency Needs A Media Strategist
You have the pros, but do you have the media expertise? Find out how a media strategiest can help your PR team excel.
Why Journalists Won't Provide Questions In Advance
Expert insight on the reasons journalists won't provide questions before an interview and what you can say to your clients who demand you provide them ahead of time.
How To Handle A Business Crisis On Social Media
Effective strategies for handling a crisis communication situation, and how a media relations expert can help!
The Power of Client Testimonials
Learn how highlighting your clients in videos can help increase your business and promote your mission effectively.
SEO Strategies To Help Your Business Or Non-profit
Curious how search engine optimization (SEO) can help your business or non-profit agency? Read our latest blog!
Why a tone deaf media pitch can do harm both to your brand and your relationship with journalists.
An explanation of the different roles for an event chair and event producer.
Media Training for News Interviews
The importance of working with a media expert before you appear on camera.
Think you can skip out on compelling social media video? Think again! The importance of video content to help your business or non-profit reach its goals.
Are you planning a fundraiser, awards banquet, or corporate luncheon? Find out how a professional producer can elevate your event.
It's one of the questions we are asked the most: what's the difference between earned media and advertising? This blog explains what you can and can't do with earned media and how it can benefit your business or organization.
Digital Bookstore
Digital Bookstore
Ready to take your media relations and marketing strategies to the next level? Visit our new Scot Media Tulsa Digital Bookstore for eBooks and customizable templates to help you elevate your brand without having to hire an expensive PR firm!
Want a personalized communications strategy? Contact us today to discuss your project and see how we can help you achieve your goals.
Call or Text: 918.859.9072
Email: jeromee@scotmediatulsa.com
You can also follow Scot Media Tulsa on Facebook.
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